Weekly exercise topic 5 already presented

   

      Q1)Why do you need a business plan?

1           1.   Grow your existing business.

- Establish strategy and allocate resources according to strategic priority. You can find more information about how to growing your business with a business plan.

 2. Back up a business loan application.

- Like investors, lenders want to see the plan and will expect the plan to cover the main points.

 3. Seek investment for a business, whether it's a startup or not.

- Investors need to see a business plan before they decide whether they want or not to invest. They'll expect the plan to cover all the main points.

 4. Create a new business.

- Use a plan to establish the right steps to starting a new business, including what you need to do, what resources will be required, and what you expect to happen.

 5. Valuation of the business for formal transactions related to divorce, inheritance, estate planning and tax issues. 

-Valuation is the term for establishing how much your business is worth. Usually that takes a business plan, as well as a professional with experience. The plan tells the valuation expert what your business is doing, when, why and how much cost and how much it will produce.

 6. Set specific objectives for managers.

- Good management requires setting specific objectives and then tracking and following up. Business need to grows to organize and plan better.

Q2) We hear a lot about millions being made on the Internet, but the reality is it is really tough. Everyone wants free! Advertising rates are low, and the newspaper industry is still struggling with workable business models. Murdoch is determined to introduce subscription models for his newspapers worldwide, but will it work when there is so much good content for free?  

 

      In my opinion I agree that a subscription model could be complete. It’s because, the customer acquisition should be fast, simple and streamlined across any channel. Besides that, is the collect. Payment need to be collected fast and settlements performed easily to eliminate lost cash. Then how to nurture. it‘s critical to give customers the control they need. It can prevent a dissatisfaction of customer.

     references
     http://www.entrepreneur.com/article/83818

     www.zuora.com/subcription-economy/

web analytics

Weekly for topic exercipages 2 Web Analytics
Web Analytics
Q1) Looking at the site useage, what does the terms

Visits - shows the number of visits to the something or particular site.
Page views - shows the total amount of pages viewed including if a page was viewed more then once.
Pages/visit mean - for the duration of visiting a site, this shows the average amount of pages viewed.
What does the bounce rate mean?
Its the percentage a single page was visited. For example, if someone leaves the site from the home page but don't have interact with the page.
Q2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
- from the search traffic which accounts for: 71.6%
- from the referral traffic which accounts for: 15.4%
- from the direct traffic which accounts for: 13%
Q3) What was the most popular web browser used to access the site?
-Google chrome.
-mozilla firefox.
-internet explorer.

Q4) How many countries did visitors to Foliospaces come from and what were the top four countries?
-The total countries users come from is 10. The top 4 is Australia, Canada, Phillippines, China.
Q5) Having clicked every possible link on my analytics, make a few comments on
(a) You can track page views, page visits, location of visitors, news vs returning visitors, visitors engagement and durations, browser used, devices used to browse, site speed and search and site traffic.
(b) What you can track from time to time basically same as above as it analyses how the site operates.
(c) You cannot track the characteristics of visitors like their age or genders.
Q6) What do the following terms mean?

Keywords - individual words that are important to the meaning of another word,sentence or passage.
Average Page Depth - on average, the number of pages visitors view when they visit the site.
Click through rate - percentage of how many visitors click on an advertisement on a site to access the advertisement.
Clicks - how many times the advertisement was clicked on by visitors/users.
Cookie - contains user information and is a short text file. The computer save a website it in the users computer.
Impression - banner advertisement is sold on this basis.
Hyperlink - connection between graphical elements or text and another item in the same of different document that is electronic.
Navigation - the positioning, location and course to a specific and known destination.
Pageview - a whole view of a particular page on your site.
Session - duration and activities performed in one visit.

Unique Visitors (or Absolute Unique Visitors) - the number of visitors, counted once, to your website over a specific time frame.
URL - the internet site of a website, file or document.
Visitor - identified by unique visitor cookies and are unique people.
Visitor Session - the period of activity by a visitor.


Comparison shopping - comparing prices in advance of actual shopping in order to achieve the best deals and pricing of goods and services.se 4 is already presented

Digital Design

Weekly exercise for topic 3
Page 1 Digital Design


Digital Design

1. In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.

A customer centric website design is very important because it engages the customers needs through the page. Business are now adopting this strategy by making there website all about the customer. If successful this can coincide with beneficial word of mouth started by the customer.
It has its difficulties because by basing everything around the customer you need to have ideas want the customer wants. Things that need to be thought about while making the website include language used and how fast can you find things. If these factors are not up to scratch the consumer can easily press the back button.

2. Define the term ‘presence’. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.

The definition of presence is the state or fact of existing being present in a place or thing. In a internet sense it is existing on the world wide web. Business should be more concerned about there own presence because it is harder to exist on the web than in the outside world. In the outside world you have advertisement everywhere popping up right in your face. The companies based to the internet for work on lifting there presence on the internet by making there advertising work such as in social media or search engines.

3. *Usable Doesn’t Have To Mean Ugly ‘for a web design to be truly beautiful, it has to be functional, have purpose and contribute in some way to the website’s intuitiveness, usefulness and branding. All of these things contribute to the overall effect of a design’. This is a quote from one of the articles on web design linked on Web pages that suck. Find a web page that ‘does not suck’ and discuss the features that make it work.
I just look at the website http://www.fam.org.my/ . Most people like to see Malaysia football team, they can find the link because it easy to find. The website show a customer the match game and the schedule of game. Because of that most people like to go at the website. The background for the website is interesting to fans to see the website. Because of that, the fans can see more information about the game.is already presented

Part 1-Navigation-One of the biggest challenges for businesses and customer alike is navigating the internet.This week please answer the following questions on your blog-


1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google -the digital enterprise).


a) What are the four (4) main point Michael Rappa makes about search?


     The main point by Michael Rappa makes about search from his observation is he see users today still at a stage in which most users are fairly inexperienced about how it is to go searching for information, and also what's going on in the background with a particular search engine. He also see is that people take a relatively  rudimentory approach to search. Second is that all of these databases are, in a sense, an approximation, a portion of the vast amount of digital information that's out there . The collection mechanism for search engines are not able to crawl and collect all of the information out there, especially realizing the fact. He get it many people don't really have a good conceptualization of what it is a search engine does, and how it does it. But a search engine is simply a database of urls, an associated key word, and text, and or images which got compiled.So to summarize then, a search engine is essentially four things. Itis a collection mechanism for adding data info that database.The final point about navigating the web and the business of search is that it really has become the core focal point of some of the most important things that are happening on the internet today,as it relates to that larger digital world.
 

 
Q2(b):

     I am totally agree with Marissa Mayer statement that ''search is in its infancy''.It is because when the user cannot find what they want to search like images, videos, data or information.They can get it at Google or many applications that they want it. My personal experience with search it helped me in found a database and information.                                                                                                                                                                              


Part 2-History of the internet                                                                                                                                    

2)Good background to the internet and particularly to the emergence of the World Wide Web.                              

a)So what are the 6 web?                                                                                                                                    
     1. The Near Web : The internet that you see when you use through your PC.
   
     2. The Here Web : The internet that is always carry with you anywhere you go,example mobile phones.          
     3. The Far Web : The internet that you see on your screen PC, gaming, advertising on LCD screen.                
     4. The Weird Web : the internet via voice recognition.                                                                                
     5.Business to Business (B2B) : Where the business systems communicate through the web to each other
without human interaction.                                                                                                                                    
     6.Device to Device (D2D) : The internet or where devices connect each other via data collected by smart sensors that manage environment and relate.                                                                                                                  


  b) Could there be more?                                                                                                                                      

     On my opinion, I agree there will be more webs because for this era of globalization today's people need  more application to make something work to be easy and faster.                                                                                            

     c)What does it mean for business?                                                                                                                  

     This means for business is that it is very important to make transactions process.It's help a business be more effective, more faster and more easy.It's also can be a good promotion in a website.Customers easy to doing business with the company via the web without need to out from their home.                                                            


references : http://digitalenterprise.org/navigation/nav.html