Web Analytics
Q1) Looking at the site useage, what does the terms
Visits - shows the number of visits to the something or particular site.
Page views - shows the total amount of pages viewed including if a page was viewed more then once.
Pages/visit mean - for the duration of visiting a site, this shows the average amount of pages viewed.
What does the bounce rate mean?
Its the percentage a single page was visited. For example, if someone leaves the site from the home page but don't have interact with the page.
Q2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
- from the search traffic which accounts for: 71.6%
- from the referral traffic which accounts for: 15.4%
- from the direct traffic which accounts for: 13%
Q3) What was the most popular web browser used to access the site?
-Google chrome.
-mozilla firefox.
-internet explorer.
Q4) How many countries did visitors to Foliospaces come from and what were the top four countries?
-The total countries users come from is 10. The top 4 is Australia, Canada, Phillippines, China.
Q5) Having clicked every possible link on my analytics, make a few comments on
(a) You can track page views, page visits, location of visitors, news vs returning visitors, visitors engagement and durations, browser used, devices used to browse, site speed and search and site traffic.
(b) What you can track from time to time basically same as above as it analyses how the site operates.
(c) You cannot track the characteristics of visitors like their age or genders.
Q6) What do the following terms mean?
Keywords - individual words that are important to the meaning of another word,sentence or passage.
Average Page Depth - on average, the number of pages visitors view when they visit the site.
Click through rate - percentage of how many visitors click on an advertisement on a site to access the advertisement.
Clicks - how many times the advertisement was clicked on by visitors/users.
Cookie - contains user information and is a short text file. The computer save a website it in the users computer.
Impression - banner advertisement is sold on this basis.
Hyperlink - connection between graphical elements or text and another item in the same of different document that is electronic.
Navigation - the positioning, location and course to a specific and known destination.
Pageview - a whole view of a particular page on your site.
Session - duration and activities performed in one visit.
Unique Visitors (or Absolute Unique Visitors) - the number of visitors, counted once, to your website over a specific time frame.
URL - the internet site of a website, file or document.
Visitor - identified by unique visitor cookies and are unique people.
Visitor Session - the period of activity by a visitor.
Comparison shopping - comparing prices in advance of actual shopping in order to achieve the best deals and pricing of goods and services.
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